Attribution
A result is only as useful as the evidence behind it.
Why a clear source, a stated method, and visible coverage belong beside every marketing number.
Blog
Ideas for a clearer view of your marketing.
Attribution
A result is only as useful as the evidence behind it.
Why a clear source, a stated method, and visible coverage belong beside every marketing number.
4 articles
Attribution
Same order. Different models. Different stories.
Understand what changes when you switch from first touch to linear, data-driven, or a custom model.
Data
Missing data deserves a place in the report.
A missing source is an open question. Turning it into a zero quietly changes the answer.
AI
Better questions. Answers you can inspect.
How to keep sources, calculations, and uncertainty in an AI-assisted marketing review.