Missing is not zero.
When a source hasn’t synced, its value stays unknown and named. It never quietly becomes $0 in a total.
From first click to
checkout in minutes.
B2C journeys are short and busy. The pixel records each visit, Stripe confirms the payment, and your chosen rule splits the credit across everything in between.
48 minutesPayment
Meta19:02Review site19:14
Google Ads19:31
Direct19:50
Stripe · Payment$48Payment #3391 · paidMeta$12
Review site$12
Google Ads$12
Direct$12
When a customer goes from an ad to checkout in under an hour, every touch still counts. weive records each one to the minute, so a fast sale isn’t flattened into a single click.
Change the rule.Watch the credit move.
Four touches in 48 minutes. With touches this close together, time decay barely separates them; first and last touch disagree completely.
- MetaReel ad · 19:02
- Review siteReferral · 19:14
- Google AdsBrand search · 19:31
- Direct/checkout · 19:50
- PaymentPaid · 19:50
Payment · Stripe$48
Meta—
Review site—
Google Ads—
Direct—
Every day’s revenue,matched to payments.
Watch matched revenue beside what platforms report, day by day. Fast journeys still resolve to real payments, so the line you trust is the solid one.
- Daily revenue from Stripe
- Platform claims as a dashed line
- Known spend from both ad accounts
Matched revenue$96,000Derived
Known spend$31,000Observed
Return3.1×Within scope
1921232527290103
Matched to paymentsPlatform-reported
Last 12 days
Change the rule.Not the revenue.
First touch credits discovery, last touch credits the close, linear shares it. All three use the same payments, so you can see exactly what the rule changes.
- Every rule side by side
- Credit by channel
- Payments unchanged
September · $96,000Share by rule
First touchSocial leads
LinearEven split
Last touchSearch and direct lead
MetaGoogle AdsDirect and organic
Forty-eight minutes,four fair shares.
Open any payment to see each touch’s share under your rule. Even the fastest checkout keeps every step that led to it.
- Touches timed to the minute
- Each share in dollars
- Shares sum to the payment
Payment #3391Linear · $48
Meta · Reel ad19:0225%$12.00Review site · referral19:1425%$12.00
Google Ads · Brand19:3125%$12.00Direct · Checkout19:5025%$12.00Shares add to $48
Three promisesbehind every number.
Credit is not cause.
Attribution shows how a rule shares credit across recorded touches. It never claims an ad caused the sale.
One order, counted once.
Two platforms can claim the same sale. weive credits the payment once, and keeps each claim visible beside it.
Three stepsfrom scattered data to a decision.
Connect your sources.
Google Ads, Meta, HubSpot, and Stripe connect in a few clicks. One snippet adds the pixel to your site.
Choose your rule.
Linear, first touch, last touch, last non-direct, time decay, or U-shaped. Switch whenever you like; the outcomes never change.
Decide with the gaps in view.
Every number carries its sources, its rule, and its coverage, so the next budget move starts from evidence.
Worth askingbefore you start.
Does the pixel record clicks from every channel?
Yes. Any visit that lands on a page with the pixel is recorded with its referrer and campaign tags, whichever channel it came from.
Does weive work for marketplaces?
weive credits payments that reach your connected Stripe account. Sales that happen off your checkout aren’t visible.
Does attribution prove a campaign caused the sale?
No. Attribution shows how credit is shared across recorded touches. weive keeps that separate from causal lift, so credit is never presented as proof.