Missing is not zero.
When a source hasn’t synced, its value stays unknown and named. It never quietly becomes $0 in a total.
Give every team
the same numbers.
Choose the attribution rule once. Every report, channel view, and answer in weive uses it and says so, so planning starts from agreement instead of reconciliation.
Every teamOne number
Search teamGoogle Ads
Social teamMetaLifecycle teamEmail
Content teamOrganic
Q3 matched revenue$412,000One rule · LinearShare of matched revenue
Search41%
Social29%
Lifecycle17%
Content13%
When every team brings its own spreadsheet, the meeting becomes an argument about method. weive puts one stated rule under every number, so the conversation can be about what to do next.
Change the rule.Watch the credit move.
This is the decision you make once for the whole team. Try each rule on the same order before you pick a default.
- MetaSocial · launch video
- Organic searchContent · /guide
- EmailLifecycle · welcome
- Google AdsSearch · brand
OrderPaid
Order · Stripe$640
Meta—
Organic search—
Email—
Google Ads—
Agree on the rulebefore the meeting.
Compare rules on the same revenue, pick the one that fits your question, and make it the workspace default. The choice is visible everywhere it’s used.
- Every rule compared on the same outcomes
- A workspace default rule
- The rule named on every figure
Q3 · $412,000Share by rule
LinearWorkspace default
First touch
Time decay
SearchSocialLifecycleContent
One reportfor every room.
Share a report that your team, finance, and leadership can all read the same way: the number, the method, and the limits, together.
- Rule and period on the report
- Coverage on every view
- Share by link
Q3 channel reviewShared report
RuleWorkspace defaultLinear
PeriodPayments in rangeJul–Sep
SourcesGoogle Ads, Meta, HubSpot, Stripe4 of 4Offline eventsNot recorded in a sourceNamed
Answer the board’s questionwith the evidence.
Ask weive the question you’re about to be asked. The answer comes with its sources, its rule, and its limits.
- Answers cite sources and rule
- Limits named in the answer
- Records one click away
Which channel should get more budget next quarter?
Under Linear, search earned 41% of matched revenue at 2.6× known return, and social 29% at 1.9×. Credit is not incremental lift, so test before moving large budgets.
Linear ruleGoogle Ads and Meta spendStripe payments
Three promisesbehind every number.
Credit is not cause.
Attribution shows how a rule shares credit across recorded touches. It never claims an ad caused the sale.
One order, counted once.
Two platforms can claim the same sale. weive credits the payment once, and keeps each claim visible beside it.
Three stepsfrom scattered data to a decision.
Connect your sources.
Google Ads, Meta, HubSpot, and Stripe connect in a few clicks. One snippet adds the pixel to your site.
Choose your rule.
Linear, first touch, last touch, last non-direct, time decay, or U-shaped. Switch whenever you like; the outcomes never change.
Decide with the gaps in view.
Every number carries its sources, its rule, and its coverage, so the next budget move starts from evidence.
Worth askingbefore you start.
Can different teams use different rules?
Anyone can compare rules, but the workspace default keeps shared reports consistent. Every figure states which rule it uses.
How is this different from platform dashboards?
Platform dashboards report their own claims. weive keeps those claims and adds credit from your payments and CRM under one stated rule.
Does attribution prove a campaign caused the sale?
No. Attribution shows how credit is shared across recorded touches. weive keeps that separate from causal lift, so credit is never presented as proof.