The wordmark.
The full name is our clearest introduction. Use the wordmark on websites, presentations, and communications where people are meeting Weive for the first time.
Two marks. One identity.
Keep these assets distinct. The round mark and woven W are different shapes, not interchangeable file formats of the same icon.
The round mark
A compact, recognisable signature for avatars, app icons, and small brand moments. Use the original transparent artwork, including its colour.
Download round icon PNG
The woven W
The line-based mark shares the wordmark’s woven character. Use it as a quiet signature where the Weive name is already understood.
Download woven W SVGDownload woven W PNG
For small placements, check the rendered icon at its actual size. If its detail becomes unclear, increase the size or use the wordmark in a wider space.
Our typography.
NB International gives Weive its straightforward, human voice. The website uses Regular; the product uses NB International Pro Light. The specimens below load the actual font files used in each surface.
Understand the credit.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
0123456789 £ $ € % & +
what drives growth.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
0123456789 £ $ € % & +
Use the files we have.
Regular and Light are the supplied font cuts. Do not describe browser-generated bold as a separately supplied Medium or Semibold. Font files are not included in the public download kit; arrange the appropriate font licence before using them elsewhere.
Type pairings and hierarchy.
Pair the family with itself. Create hierarchy through size, spacing, and contrast rather than adding decorative typefaces. Use system monospace only when a technical value benefits from exact character alignment.
Know what earns the revenue.
NB International Regular for the headline and body. Keep the headline concise and the supporting copy useful.
Revenue attributed to your marketing
NB International Pro for labels and explanations. Tabular numerals keep comparable values aligned.
campaign_id: summer_searchIllustrative typography specimen, not live account data.
Headings
Sentence case, short lines, and one clear idea. Website hero headings use 44px on desktop, scaling down on smaller screens.
Body and labels
Readable body copy, generous line height, and labels that explain the action. Prefer familiar marketing language to internal names.
Numbers
Use a consistent currency, meaningful precision, and aligned numerals. Never make missing data look like zero.
Code
System monospace for identifiers and integration examples. Keep technical values out of ordinary customer-facing headings.
A purposeful palette.
Ink and light surfaces carry the content. Yellow is a deliberate accent; lavender supports secondary emphasis. Grey rules organise the page without heavy borders.
Use ink text on yellow and lavender. Do not use pale accents as small text on white. Check contrast in the final placement, including hover, focus, and disabled states.
Space, placement, and restraint.
Keep the original shape
Scale proportionally. Do not stretch, redraw, rotate, slant, or add shadows and effects to the marks.
Give the mark room
Leave at least the height of the wordmark’s “e” around the wordmark, and a quarter of an icon’s width around either icon.
Choose a calm background
Dark wordmark on light surfaces; white wordmark on ink. Keep photography away from the logo’s immediate area.
Avoid competing signatures
Do not stack both icons together or bolt an icon onto the supplied wordmark. Use one clear signature per placement.
Use the brand to identify Weive. Do not imply an endorsement or partnership. Downloaded assets are the original supplied artwork, not newly redrawn versions.
Images and interface details.
Use black-and-white or greyscale photography with simple compositions and enough negative space for the surrounding layout. Illustrations should explain the product, not invent results.
Keep thin grey dividers, straight alignment, and quiet surfaces. Primary actions can use ink with white text; secondary actions use a light surface and an outline. Avoid arrow decorations in buttons and links.
Write like a useful product.
Clear
Say what someone can do and what they will learn. “Compare attribution models” is clearer than “Unlock multidimensional intelligence”.
Grounded
Distinguish recorded revenue, attributed credit, and estimates. Explain limits without burying the value in technical detail.
Write Weive in sentence case in prose. Use the supplied lowercase wordmark as artwork. Prefer short, direct sentences, and avoid claims the product cannot substantiate.