Missing is not zero.
When a source hasn’t synced, its value stays unknown and named. It never quietly becomes $0 in a total.
Grow the reporting.
Keep the proof.
More accounts, more channels, more people asking questions. weive keeps every number tied to its source, its rule, and its gaps, so growth adds rows, not doubt.
Connected sourcesOne report
Google AdsSpend
MetaSpend
HubSpotLeads
StripePayments
weive pixelVisitsSeptember report$184,200Matched revenue · Linear ruleLast sync per source
Google Ads4 min ago
Meta6 min ago
HubSpot12 min ago
Stripe2 min ago
weive pixelLive
Scale breaks reporting quietly: a sync runs late, an account gets added, a rule changes. weive makes each of those visible before the number leaves the room.
Change the rule.Watch the credit move.
Whatever the volume, every outcome is split by a rule you can name. Pick one and watch this order re-split.
- MetaProspecting ad
- Google AdsGeneric search
- Organic search/compare
Direct/checkout- OrderPaid
Order · Stripe$240
Meta—
Google Ads—
Organic search—
Direct—
Every source, every day,woven into one view.
Each thread is a source; each stitch is a day it delivered. A late sync shows up as a gap you can see, not a dip you have to explain later.
- Daily delivery per connected source
- Late days flagged on every affected report
- Unknown values shown as —, never $0
Source coverageLast 14 days
Google AdsSynced
MetaSynced
HubSpot2 days late
StripeSynced
weive pixelLive
17 Sep24 Sep30 Sep
Missing is not zero.HubSpot’s two late days stay unknown on every report until they arrive.
Example states
Share a reportthat explains itself.
Every shared report states its rule, its period, and its coverage. Whoever opens it reads the number and the method together.
- Rule and period on the report itself
- Coverage on every view
- Share by link with your team
September performanceShared report
RuleApplied to every figureLinear
PeriodPayments in range1–30 Sep
SourcesGoogle Ads, Meta, HubSpot, Stripe4 of 4CoverageHubSpot late 18–19 SepPartialAsk the workspace.Get the evidence back.
Ask what changed, which source is late, or where revenue moved. Every answer links to the records and says what it couldn’t see.
- Answers grounded in connected data
- Citations to sources and rule
- Gaps named in the answer
What changed in revenue this week?
Matched revenue rose $6,400 week on week, mostly from Google Ads search. HubSpot synced late on Tuesday, so two days of leads may still be incomplete.
Stripe paymentsHubSpot sync statusLinear rule
Three promisesbehind every number.
Credit is not cause.
Attribution shows how a rule shares credit across recorded touches. It never claims an ad caused the sale.
One order, counted once.
Two platforms can claim the same sale. weive credits the payment once, and keeps each claim visible beside it.
Three stepsfrom scattered data to a decision.
Connect your sources.
Google Ads, Meta, HubSpot, and Stripe connect in a few clicks. One snippet adds the pixel to your site.
Choose your rule.
Linear, first touch, last touch, last non-direct, time decay, or U-shaped. Switch whenever you like; the outcomes never change.
Decide with the gaps in view.
Every number carries its sources, its rule, and its coverage, so the next budget move starts from evidence.
Worth askingbefore you start.
Does weive replace our reporting tools?
No. weive adds the evidence layer: where each number came from, the rule behind it, and what is missing. Platform reports stay visible as platform reports.
What happens when a sync fails?
The source is marked late, and reports covering that period show partial coverage until it recovers.
Does attribution prove a campaign caused the sale?
No. Attribution shows how credit is shared across recorded touches. weive keeps that separate from causal lift, so credit is never presented as proof.