Missing is not zero.
When a source hasn’t synced, its value stays unknown and named. It never quietly becomes $0 in a total.
One honest view of what
marketing returns.
See the revenue you can open, the channels credited for it, and anything still missing, in one place, without stitching exports together on a Sunday night.
Your sourcesSeptember
Google Ads$14k spend
Meta$11k spend
HubSpotLeads
StripePaymentsMatched revenue$48,000September · Linear ruleShare of matched revenue
Google Ads58%
Meta27%
Organic search10%
Direct5%
You don’t need another dashboard. You need to know whether the money you put into marketing came back, and how sure you can be.
Change the rule.Watch the credit move.
Here is one of the orders behind that total. Pick a rule and see exactly how its credit is shared.
- MetaProspecting ad
- Google AdsGeneric search
- Organic search/pricing
Direct/checkout- OrderPaid
Order · Stripe$480
Meta—
Google Ads—
Organic search—
Direct—
Ask if it’s working.Get the evidence with it.
Ask weive which channels earned credit, what changed, or where the data is thin. Every answer cites its sources and its limits.
- Plain-language answers
- Sources and rule cited
- Limits stated in the answer
Is our marketing paying back?
Connected records show $48,000 of matched revenue on $25,000 of known spend: 1.92× across Google Ads and Meta. That’s credit under Linear, not proof of lift.
Stripe paymentsGoogle Ads and Meta spendLinear rule
When the reports disagree,see why.
Platforms claim overlapping sales. weive puts each claim beside the revenue matched to real payments, so the difference is something you can see, not argue about.
- Platform claims labelled as claims
- Matched revenue from payments
- Rule-based credit as its own view
Meta reports$56,000
Google Ads reports$52,000
Matched to Stripe$48,000
Claims added up$108,000
Matched revenue$48,000
Known spend$25,000
September
Revenue and spend,month to date.
Follow matched revenue beside known spend through the month. The ratio is always stated with its scope, so you know exactly what it covers.
- Matched revenue from Stripe
- Known spend from both ad accounts
- Scope stated beside every ratio
Matched revenue$48,000Derived
Known spend$25,000Observed
Return1.92×Within scope
04081216202530
Matched revenueKnown spend
September
Three promisesbehind every number.
Credit is not cause.
Attribution shows how a rule shares credit across recorded touches. It never claims an ad caused the sale.
One order, counted once.
Two platforms can claim the same sale. weive credits the payment once, and keeps each claim visible beside it.
Three stepsfrom scattered data to a decision.
Connect your sources.
Google Ads, Meta, HubSpot, and Stripe connect in a few clicks. One snippet adds the pixel to your site.
Choose your rule.
Linear, first touch, last touch, last non-direct, time decay, or U-shaped. Switch whenever you like; the outcomes never change.
Decide with the gaps in view.
Every number carries its sources, its rule, and its coverage, so the next budget move starts from evidence.
Worth askingbefore you start.
How long does setup take?
Connecting Google Ads, Meta, HubSpot, and Stripe takes a few clicks each. The pixel is one snippet on your site.
What does weive cost?
Plans start with Growth, and every plan has a 14-day free trial. See the pricing page for details.
Does attribution prove a campaign caused the sale?
No. Attribution shows how credit is shared across recorded touches. weive keeps that separate from causal lift, so credit is never presented as proof.