Missing is not zero.
When a source hasn’t synced, its value stays unknown and named. It never quietly becomes $0 in a total.
Scale campaigns on
credit you can defend.
Read each campaign’s platform-reported results beside weive’s credit from real orders and leads. Switch the rule, see what holds, and move budget where the evidence is strongest.
CampaignsOrder
ProspectingMeta
Generic searchGoogle AdsRetargetingMetaBrand searchGoogle Ads
Stripe · Order$140Order #4518 · paidProspecting40%
Generic search10%
Retargeting10%
Brand search40%
Brand search always looks brilliant, because it catches customers other campaigns found. weive shows you what came before the click, so you can scale what starts journeys, not just what ends them.
Change the rule.Watch the credit move.
Four campaigns, one order. Watch brand search go from everything under last touch to a fair share under linear.
- Meta · ProspectingVideo · broad audience
- Google · GenericKeyword: trail running shoes
- Meta · RetargetingCarousel · viewed product
- Google · BrandKeyword: brand name
- Order #4518Paid
Order · Stripe$140
Meta · Prospecting—
Google · Generic—
Meta · Retargeting—
Google · Brand—
Reported is a claim.Credited is a match.
Read every campaign’s platform-reported revenue beside its credit from real orders. The gap tells you which campaigns are finding customers and which are catching them.
- Spend, reported, and credited per campaign
- Orders or leads as the outcome
- The rule named on the view
Campaigns · SeptemberReported / credited
Google · Brand$2,400 spend · reported $21,800−41%$12,900Google · Generic$6,100 spend · reported $14,600−9%$13,300Meta · Prospecting$5,200 spend · reported $15,900−13%$13,800Meta · Retargeting$1,800 spend · reported $9,400−48%$4,900Linear ruleBar shows credited ÷ reported
See what camebefore the click.
Open a credited sale to see whether the brand click closed a journey that started somewhere else, and how each rule treats it.
- Touches before every outcome
- Campaign and keyword per touch
- Rule credit per touch
Order #45184 campaigns
- Meta · ProspectingVideo · broad audience
- Google · Generictrail running shoes
- Google · Brandbrand name
- Stripe · OrderPaid$140
Ask before youraise the budget.
Ask weive whether a campaign deserves more spend. The answer separates what was claimed, what was credited, and what credit can’t prove.
- Claims and credit side by side
- Rule and scope cited
- A clear line between credit and lift
Should I raise the brand search budget?
Brand search reported $21,800 but was credited $12,900 under Linear: most of its journeys started with prospecting or generic search. Consider a holdout test before scaling.
Google AdsMetaStripe orders
Three promisesbehind every number.
Credit is not cause.
Attribution shows how a rule shares credit across recorded touches. It never claims an ad caused the sale.
One order, counted once.
Two platforms can claim the same sale. weive credits the payment once, and keeps each claim visible beside it.
Three stepsfrom scattered data to a decision.
Connect your sources.
Google Ads, Meta, HubSpot, and Stripe connect in a few clicks. One snippet adds the pixel to your site.
Choose your rule.
Linear, first touch, last touch, last non-direct, time decay, or U-shaped. Switch whenever you like; the outcomes never change.
Decide with the gaps in view.
Every number carries its sources, its rule, and its coverage, so the next budget move starts from evidence.
Worth askingbefore you start.
Does weive change my bids?
No. weive shows credit and coverage. Budget and bid changes stay in your ad platforms and your hands.
Can I see keyword-level data?
Touches recorded from Google Ads keep their campaign and keyword where the platform provides them.
Does attribution prove a campaign caused the sale?
No. Attribution shows how credit is shared across recorded touches. weive keeps that separate from causal lift, so credit is never presented as proof.