How to reconcile marketing attribution with real revenue
Learn how source, attribution method, coverage, and data gaps shape whether a marketing revenue result can support a decision.
Understand your marketing.
Make your next move count.
Practical thinking for the people behind the budget. Attribution, customer journeys, and clearer answers about what earns revenue.
Explore the journal
3 guides
Attribution models explained: choose the right view for your marketing
Compare first-touch, last-touch, linear, time-decay, and position-based models. Understand assumptions and choose a view for the decision.
Multi-touch attribution: a practical guide to models, data, and decisions
Understand multi-touch attribution models, conversion windows, coverage, and the difference between credit allocation and causal lift.
Put your marketing
numbers to work.
Connect your sources, explore customer journeys, and understand how your revenue is credited in Weive.